The only networking event for MICE professionals on two wheels, Tour de MICE is back to take the Costa Brava by storm.
Research shows that the most meaningful business connections are made through shared experiences and enthusiasm, attracting senior, high-spending buyers who no longer want to attend traditional trade shows. This intimate event gives you 25 pre-selected meetings with these high-level European buyers who have both spending power and pedal power, and the chance to bond while sharing this once-in-a-lifetime activity.
M&I Experiences give you the same ROI as a standard Forum, yet allow you to indulge your hobbies and improve your fitness and wellbeing. Tour de MICE caters for riders of all abilities, so no one is left out. This is next-generation networking – and we want you to be part of it.